Franchisee Generates Revenue 2.5 Months Faster With Fast Franchise Fee Funding From Franchise Now
new creations case study
As any franchise development team knows all too well, the traditional funding process is outdated, inefficient, and long overdue for change. In a process that’s bureaucratic by nature, funding approvals are often subject to time-consuming delays, killing momentum and hindering the ability to close deals efficiently. Enter Franchise Now, with an ambitious and audacious plan to break this funding log jam, ushering in a new era of efficiency and progress benefiting franchisors and franchisees alike. Over the past six months, Franchise Now has been beta testing their DreamStart™ Funding Program with referrals from early adopters like Steve Valentine, director of franchise development for New Creations – a relationship-driven B2B franchise specializing in the repair, restoration, and renewal of 100+ different surface materials.
Client Challenge
When seeking funding assistance for candidates - even those with strong credit – we’ve faced broken timelines, "lender shopping," and constant excuses that delayed our growth.
Just when we had become hesitant to move forward with candidates pursuing SBA loans, Franchise Now entered with a definitive solution.
Steven Valentine, New Creations Director of Franchise Development
The results speak for themselves - funds delivered in record-setting time, outperforming all other providers.
Not only was our ownership team kept informed, but our ‘owners-to-be’ felt supported throughout.
Steven Valentine, New Directions Director of Franchise Development
If you’re ready to experience the benefits of accelerating your franchise growth with Franchise Now’s AI-powered DreamStart™ Funding Program, contact us to set up your onboarding profile and we’ll help integrate your development workflow. Once officially signed up, you can immediately begin sending candidates through our portal.
In this case study, we demonstrate the benefits derived from Franchise Now’s innovative DreamStart™ Funding Program, which drastically reduces the traditional development timeline by prequalifying candidates early and advancing immediate payment of franchise fees upon receipt of executed agreements. This allows new franchisees to commence training, complete their onboarding process, and launch the business of their dreams up to 60-120 days faster than traditional financing methods. Likewise, franchisors benefit from an accelerated development timeline that increases conversions, improves the candidate experience, and expedites royalty payments.
Introduction
On July 31, 2025, Steve Valentine introduced a New Creations candidate to Dave Woggon of Franchise Now. This candidate was seeking a funding package that would combine a portion of his retirement funds with an SBA loan. From there, things happened fast:
Franchise Now Solution
- Aug 18: Candidate attended Discovery Day.
- Aug 20: Prequalified for an SBA loan.
- Aug 21: Submitted C-Corp/401K Engagement Letter.
- Aug 22: Business entity was filed.
- Aug 25: Signed franchise agreement
- Aug 28: SBA loan application submitted to the bank.
Franchise Now wired the full franchise fee on Sep. 2, just five days after the candidate signed his agreement! With the franchise fee paid in full, the candidate was free to begin training, complete his ramp-up period, and get his establishment open for business and generating revenue. It’s worth noting that, in the midst of his traditional funding package approval, which included an SBA component – the government shut down for 44 days between Oct. 1 and Nov. 13.
Thanks to Franchise Now’s accelerated funding timeline, via their DreamStart™ Funding Program, the New Creation candidate’s franchise fee was paid in full on his behalf just five days after he signed his agreement – giving him a two-and-a-half-month head start for onboarding and ramp-up. He eventually closed on his SBA loan on Nov. 19, a full 87 days after signing his agreement with New Creations. But in the meantime, the candidate was already in business and generating revenue, completing his first sale and on-site job before he even closed on the SBA portion of his funding.